PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from ALEXANDER (the "Site").

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, your IP address, your time zone, and some of the cookies that are installed on your device. In addition, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site and how you interact with the Site. We refer to this automatically collected information as "Device Information".


We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
- Web beacons", "tags" and "pixels" are electronic files used to record information about how you navigate the Site.

In addition, when you make or attempt to make a purchase on the Site, we collect certain information about you, including your name, billing address, shipping address, payment information (including credit card numbers), e-mail address and telephone number. We refer to this information as "Order Information".

When we refer to "Personal Information" in this Privacy Policy, we mean both Device Information and Order Information.


HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information we collect generally to fulfill orders placed through the Site (including processing your payment information, arranging shipping and sending invoices and/or order confirmations). In addition, we use this order information to:
- Communicate with you;
- Review our orders for potential risk or fraud; and
- In accordance with the preferences you have shared with us, provide you with information or advertisements relating to our products or services.
- Handle disputes


We use the Device Information we collect to help us track potential risks and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers navigate and interact with the Site, and to evaluate the success of our marketing and advertising campaigns).

In addition, we use Device Information for behavioral advertising, including retargeting with ads that may be of interest to you using the advertising platforms offered by: Facebook, Google, Snapchat, Pinterest, Reddit, Microsoft, among others.

Text Marketing and Notifications (if any): By entering your phone number in the checkout and initiating a purchase, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. SMS marketing messages will not exceed 5 per month. You can unsubscribe from any other text message by answering the STOP question. Message and data rates may apply. (FOR US AND CANADA)

SHARING YOUR PERSONAL INFORMATION
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online shop - you can learn more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the site. You can find out more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics at: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information that we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.

DO NOT FOLLOW
Please note that we do not change our site's data collection and use practices when we see a "Do Not Track" signal on your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact information below.

In addition, if you are a European resident, we note that we process your information in order to perform contracts we may have with you (for example, if you place an order through the site), or to pursue our legitimate business interests listed above. In addition, please note that your information will be transferred outside Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will keep your order information on file unless you ask us to delete that information.

CHANGES
We may update this privacy policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

MINORS
The Site is not intended for persons under the age of 13.

CONTACT US
For more information about our privacy practices, if you have any questions, or if you would like to make a complaint, please contact us by e-mail at info@spiritsofyoga.com